Corus begins new Twitter initiative
Corus Entertainment of Toronto has begun a new initiative with social media site Twitter that will produce short-form online content. Aimed primarily at millennial-aged consumers, the content will focus on food, entertainment and pop culture produced by So.da, the social content division of Corus. Three series are currently in developed, which will feature the participation of personalities from Food Network Canada and Entertainment Tonight Canada. These series will offer various brand integration and sponsorship options.
"This is the perfect time to partner on short-form series with the social powerhouse that is Twitter," said Dervla Kelly, vice-president of social media and communications at Corus. "There is already an insatiable appetite for Corus content. We saw more than four billion views of our social content last year alone, with incredible engagement rates. Pairing our strong brands and expertise in content creation with Twitter's strength in generating social conversations, these new series are certain to be a hit."