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Independent Distillers Canada hires Bob's Your Uncle

Independent Distillers Canada has retained Bob's Your Uncle of Toronto as its advertising agency of record. The account includes the company's Vodka Mudshake, Dos Locos Margarita, Twisted Shotz and NZ Pure beverage brands. The agency will work to increase awareness and sales of these products in Canada and elsewhere. Bob's Your Uncle won the account in a competitive review. The agency's first work for the company will be released later this month.

"From the beginning of the three month pitch process, Bob's Your Uncle demonstrated exceptional passion and understanding for what we want to accomplish," said Rachel Estlin, group marketing manager at Independent Distillers Canada. "They not only understood our business and our goals, but the creative and ideas they shared will allow us to innovate and amplify in the Canadian market and broader going forward. We share a competitive, entrepreneurial culture that I'm sure will help us grow into the future. The work they have shown us is forward thinking and category breaking."

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