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Travel Industry Council of Ontario hires Tag
By Adnews Staff
The Travel Industry Council of Ontario has retained Tag of Toronto as its communications agency of record. The not-for-profit organization is the travel industry regulator for the province. Tag won the account in a six-month bidding process. The three-year assignment includes communications planning, creative development, social media activities, digital work, public relations and media relations. The program is intended to raise awareness of the services the council provides to Ontario travel consumers.
"We were impressed with the research and effort that Tag put into their proposal," said Richard Smart, president and CEO of the council. "Consumer protection is at the heart of what we do and we're confident that Tag will help us create a consumer awareness campaign to inform travelers about TICO's role in the travel industry."