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Cossette, Stradigi AI form joint venture
By Adnews Staff
Cossette has formed a joint venture with Montreal-based artificial intelligence company Stradigi AI. The two companies will collaborate on AI initiatives related to marketing communications. Cossette will transfer to the venture its own in-house systems for automated learning based on consumer data.
"We’re joining forces with a leader in the field of AI with the aim of building on the extensive technology and CRM expertise we've acquired in recent years," said Louis Duchesne, executive vice-president and general manager of Cossette. "This is an important step towards expanding our service offering that will immediately benefit our clients."