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Garnier begins Whole Blends promotion

Hair and skin care products company Garnier recently conducted a promotion in Mississauga for its Whole Blends product line. The effort made use of a temporary installation at the Square One shopping mall. It focused on the natural ingredients used in the products. The installation offered beverages based on these ingredients, as well as advice from a hair expert and customized product labels incorporating text from consumers. The promotion also included social media activities. The initiative, developed by Speed XM, is part of a larger touring promotion which will next take place in Scarborough, ON. Garnier is a division of L'Oréal.

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