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Proof Experiences adds four

Toronto-based Proof Experiences, formerly Free For All Marketing, has recently added four new staff members as part of its expansion in western Canada. Rob Finkelstein has joined the agency as vice-president for western Canada. He was previously general manager of GMR Western Canada. Shannon Blackman has been appointed to the role of director of people and culture. She was previously manager of talent and human resources at the Carly Rian Group. Laura Rashid has been hired as director of client services. She was most recently at Inventa. Nadia Dzula has joined the firm's conference and event department as a bilingual senior coordinator. She was previously event sales and marketing manager at Connect Aviation. Proof Experiences specializes in experiential and event marketing, as well as conference planning services.

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