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No Frills conducts Hauler campaign

Grocery store chain No Frills has begun a new advertising campaign called "Hauler." Developed by John St. of Toronto, the campaign consists of television, cinema and out-of-home advertising, as well as social media activities. The effort also features a line of branded merchandise which will be sold online at <>. No Frills is a subsidiary of Loblaw Companies.

"What we love about the idea is the simplicity of it," said Cher Campbell, creative director at the agency. "The low prices at No Frills means you can haul way more stuff home than if you shop somewhere else. It's not complicated and that always leads to the best work."

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