Bedgear, The Brick prepare Toronto Marathon promotion
Sleep products company Bedgear is preparing a promotion in collaboration with retail chain The Brick timed to coincide with the 2018 Toronto Marathon on May 6. Bedgear will operate an interactive installation at the Toronto Marathon Expo on May 4 and 5 designed to resemble the interior of a The Brick store. The installation will offer customized fittings of its bedding products and information about optimal sleeping for runners. Bedgear will also operate yoga sessions and kinesio taping at the event. The brand is also the official performance sleep sponsor of the marathon.
"At The Brick, we're actively engaged every day, working with Bedgear to get our customers a better night's sleep and more recovery out of the time they spend in bed," said Steve Carella, director of sleep merchandising at The Brick. "Partnering on the Toronto Marathon with Bedgear is an ideal collaboration that will extend our reach in Canada, bringing performance sleep essentials to the Canadian running community, helping them achieve more on race day."