Cox Automotive introduces Dealer.com ad system
Cox Automotive Canada of Mississauga has signed an agreement to offer the Dealer.com advertising system in Canada. The digital marketing system is intended to allow automotive dealers to reach likely consumers with localized advertising campaigns that link to a dealer's website. Dealer.com is managed by Dealertrack Canada.
"We are very excited to offer our Dealer.com advertising solution to Canadian dealers through Cox Automotive Canada," said Maria Soklis, president of Cox. "Localizing our product offering will allow us to continue to enhance the product in a way that best makes sense for our clients."