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Aeroplan begins Promise campaign

Loyalty program Aeroplan has begun a brand initiative intended to communicate to its users a "commitment to redefine travel rewards." The effort also focuses on the company's efforts to improve its travel and booking experience. According to the company, the effort will highlight the ability of users to choose seats on more airlines beginning in 2020, an increase in the rate at which loyalty points are received, additional car rental, a new travel planning and booking system, as well as personalization options.

The initiative includes a marketing campaign called "Promise," which includes an online video featuring user comments gathered from social media posts. This will be accompanied by web-based materials, email communications, social media activities and public relations. Aeroplan is owned by Aimia of Montreal.

"Our goal is to set a new industry standard for loyalty with a superior travel offering based on a unique, personalized approach for every member," said Vince Timpano, president of coalitions at Aimia. "We understand that the best way to improve our program is to listen to the members who use it, and that is exactly what we've done. Our promise is the first step in reinforcing new Aeroplan experiences, one that will offer additional opportunities for members to engage easily with the program, as well as more occasions to earn miles and an enriched user experience at all levels of the journey."

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