Trader debuts automotive digital advertising system
Trader Corporation of Toronto has introduced a new digital advertising system called Trffk. The national system is aimed at automotive dealers. It provides users with access to search engine, display and social media advertising, as well as audience targeting functions. The system uses data gathered from the company's AutoTrader.ca website to provide localized campaign recommendations.
"At Trader, we work in partnership with our dealers, to create products that best serve their evolving business needs," said Jill Hadfield, vice-president of product commercialization at Trader. "One thing we heard loud and clear from dealers was they wanted a Canadian offering with the most qualified in-market consumer data, and they just weren't getting it from other providers or third party offerings. With Trffk, we're answering this in a big way by offering the most intelligent and targeted advertising to the highest quality traffic across any dealer ad platform."