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Heart & Stroke begins See Red campaign

Toronto-based charitable organization Heart & Stroke has begun a new campaign called "Time To See Red." The national campaign is intended to raise awareness of the risk to women of heart disease and stroke. The effort is intended to counter the perception that these illnesses are primarily men's diseases, while women presume other diseases are a greater risk.

As part of the campaign, the organization conducted promotional events in Toronto and Montreal on April 25. These panel discussions involved healthcare experts and women who have experienced heart disease or stroke. Video of the events has been posted on the organization's Facebook page. The initiative also includes a video which will run at Cineplex theatres and online, as well as a website at <> and social media activities.

"Unfortunately, it's hard to fix problems you can't see," said Yves Savoie, CEO of Heart & Stroke. "So, we're using 'Time To See Red' to draw attention to the problem, so we can work together, public, health professionals, health systems and governments, to close the gap in women's health."

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