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Emerald Health Therapeutics retains DDB

Medical cannabis company Emerald Health Therapeutics has retained DDB Canada of Vancouver as its marketing agency of record. The firm won the account in a competitive pitch process that began in February. The assignment includes domestic and international marketing initiatives as well as branding. DDB will service the account through a number of divisions, including Twice, TrackDDB, DDB Public Relations, TracyLocke Canada and Tribal Worldwide.

"We were looking for a global, top-tier agency to suit Emerald Health's broad scope of aspirations both in Canada and abroad," said Paul Dillman, vice-president of marketing and sales at Emerald Health. "DDB was the perfect fit with their world-class strategic approach, resources to support our global expansion and a deep understanding and knowledge of the Canadian market, including Quebec."

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