Emerald Health Therapeutics retains DDB
By Adnews Staff
Medical cannabis company Emerald Health Therapeutics has retained DDB Canada of Vancouver as its marketing agency of record. The firm won the account in a competitive pitch process that began in February. The assignment includes domestic and international marketing initiatives as well as branding. DDB will service the account through a number of divisions, including Twice, TrackDDB, DDB Public Relations, TracyLocke Canada and Tribal Worldwide.
"We were looking for a global, top-tier agency to suit Emerald Health's broad scope of aspirations both in Canada and abroad," said Paul Dillman, vice-president of marketing and sales at Emerald Health. "DDB was the perfect fit with their world-class strategic approach, resources to support our global expansion and a deep understanding and knowledge of the Canadian market, including Quebec."