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Reactine proposes allergy emoji

Johnson & Johnson has begun a Canadian promotion for its Reactine allergy medication that includes a petition for the creation of an allergy emoji. The brand has submitted a formal proposal to the Unicode Consortium, which governs emoji creation, for a new symbol called "Allergy Feels." According to the company, the emoji will allow people with allergies to convey how the symptoms feel. The promotion also includes a social media component via which consumers are invited to submit personal stories about their allergies and to sign an online petition in support of the emoji.

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