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Chefs Plate begins MasterChef promotion

Meal kit delivery service Chefs Plate has begun a promotion in association with CTV television program MasterChef Canada. During the new season of the competitive cooking show, the company will offer kits allowing consumers to prepare the winning dishes at home. The kits will include ingredients and step-by-step instructions for the winning meals in four episodes, which will be available for purchase the day after each episode airs. The promotion also makes use of content marketing, a contest component and social media activities.

"We're excited about this partnership because now Canadians can watch the show, order the meal inspired by the winning dish at and then prepare the dish at home," said Andrea Nickel, brand and content director at Chefs Plate. "We believe that with a little help, everyone can master the kitchen to make delicious, healthy meals. This partnership demonstrates how Chefs Plate makes cooking every week exciting yet convenient with everything you need to make a MasterChef-worthy meal delivered to your door."

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