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Canadian Armed Forces hires McCann

The Department of National Defence and the Canadian Armed Forces have retained McCann Worldgroup Canada as their agency of record. The agency won the account in a competitive review. The assignment includes traditional and digital marketing and advertising for Canadian Armed Forces recruitment initiatives.

"We're thrilled to manage the business that includes brand strategy, integrated creative development, digital and social media out of our Montreal office," said Mylène Savoie, president of McCann Montreal. "This is another important new business win to add to the agency's growing roster."

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