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Canadian Tire readies Triangle Rewards program

Toronto-based retail chain Canadian Tire is preparing to introduce a new loyalty program called Triangle Rewards. According to the company, the new program represents an evolution of its existing Canadian Tire Money program. Participants in the program will receive Canadian Tire Money for purchases made in-store and online at Canadian Tire, Sport Chek, Mark's and Atmosphere stores. Consumers will also be able to redeem their accumulate money at these stores. As part of the program, Canadian Tire will also introduce a co-branded Mastercard credit card that will offer additional financial benefits to users. Current members of the My Canadian Tire Money program, as well as Options Mastercard and Options World Mastercard holders, will automatically become members of Triangle Rewards.

"With Triangle Rewards, we set out to create the easiest and most rewarding loyalty and credit card program in the country," said Susan O'Brien, senior vice-president of marketing at Canadian Tire. "We want Canadians to say 'Why wouldn't I be a part of it?' Our first step is giving Canadians more choices to earn and redeem their Canadian Tire Money."

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