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Air Canada Vacations hires Smith

Air Canada Vacations has retained Smith of Gatineau, QC as its digital agency of record. The firm will develop updates to Air Canada's digital properties. The multi-year initiative will focus on the customer experience of finding "vacation inspiration."

"For over 35 years, Air Canada Vacations has been crafting experiences that push the boundaries of traditional vacation packages," said Selma Filali, senior director of marketing and electronic commerce at Air Canada Vacations. "We're delighted to partner with Smith. Their blend of hands-on strategy and technical expertise has made them our ideal choice in helping us deliver our vision for digital transformation."

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