Intact Insurance begins Empathy is Everything campaign
Intact Insurance has begun a new brand campaign called "Empathy is Everything." The campaign, developed by Cossette, is intended to communicate that the company believes insurance is about people rather than objects. The three television commercials will run through 2018, supported with digital advertising. Media buying is being conducted by PHD.
"Customer experience is what drives us every day, because people matter to us," said Robin Monniere, vice-president of brand development and customer experience at Intact. "At Intact, empathy means what happens to customers happens to us and we hope that this year's campaign reminds Canadians that we care about what matters to them."