Virgin Mobile Canada conducts Pitch to Rich contest
Virgin Mobile Canada of Toronto has begun a contest promotion called "Pitch to Rich." The effort encourages consumers to submit ideas for a mobile-related business at <http://www.virginmobile.ca/pitch2rich> until April 24. Finalists will later be asked to submit a video describing why they should win. The winner will receive $10,000 and a meeting with Virgin Group founder Richard Branson. Previous versions of this promotion have taken place in the United Kingdom, the United States and Mexico.
"The 'Pitch to Rich' contest is our way of encouraging Canadian youth to dream big and share their ideas about all-new possibilities for mobile communications," said Jennifer Posnikoff, director of brand and communications at Virgin Mobile Canada. "Consumers and businesses alike demand mobile innovation, and we can't wait to hear what Canada's next generation of entrepreneurs has in store for us."