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Buick begins driving shoe promotion

Automobile brand Buick Canada has begun a promotion in association with shoemaking school Art and Sole Academy. The companies have designed what they describe as the "ultimate driving shoe," made from the same leather used in the Buick Avenir line of vehicles. The footwear is intended to represent the line's luxury and craftsmanship. The shoes will be sold nationally for a limited time beginning May 15 at <>. The initiative launched with an event at the school at which attendees designed customized driving shoes. It will continue with media and influencer relations. The campaign was developed by Weber Shandwick. Buick is a division of General Motors.

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