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Quebecor, Sun Life debut Porte-Monnaie

Quebecor and Sun Life Financial have begun a joint promotion intended to communicate with millennial-aged consumers about the subject of money. The initiative makes use of an online property called Porte-Monnaie which is hosted on the website of the Journal de Montreal at <>. The content will encourage readers to take more interest in their personal finances by expanding their financial knowledge. It will offer news reports, graphic illustrations, videos and personal stories on various topics related to money. The publication will be supported with social media activities. Sun Life is the first company to conduct this form of promotion with Quebecor.

"Quebecor is proud to launch this new digital brand in complete collaboration with Sun Life Financial," said Donald Lizotte, executive vice-president of advertising sales at Quebecor. "This is a great example of the kind of content marketing offering we can deploy with our clients. Everyone benefits from this partnership, including the public, which can now rely on a new brand adapted to its need and preferences."

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