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Cervelo hires Juliet

Toronto-based bicycle manufacturer Cervélo has retained Juliet of Toronto to handle creative for upcoming product launches as well as to develop a marketing strategy that will attract new consumers. The agency will work to raise awareness of the brand outside of niche cycling communities. New work is expected to launch later this year.

"Juliet is a great fit for us," said Sarah Taylor, marketing manager for road cycling at Cervélo. "There are not a lot of layers within the agency, and they're happy to become part of our team."

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