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McCann Worldgroup adds two

McCann Worldgroup Canada of Toronto has appointed Allison Humphries to the position of vice-president of strategy. She will lead digital strategy and work on the agency's RBC and Mastercard accounts. Humphries was most recently vice-president of strategy at Critical Mass, as well as a freelance digital consultant. She was also director of brand experience at SapientNitro, director of strategic planning at Cheil Worldwide and director of human insights at Proximity Canada. Humphries has also worked at Digital Cement, DraftFCB and Traffik Brand Communications.

Kristie Baxter has been appointed vice-president and director of operations. She was previously operations vice-president at DDB Canada. Prior to that, she was director of business operations at The Marketing Store. Baxter has also worked at Syncapse, Blast Radius, Ernst & Young and RMS Services.

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