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Testicular Cancer Canada conducts awareness campaign

Testicular Cancer Canada has begun a new awareness campaign timed to coincide with Cancer Awareness Month in April. The initiative, developed by Giants & Gentlemen of Toronto, seeks to overcome potential embarrassment about the disease. It is aimed primarily at men between the ages of 15 and 29 and will run until the end of May. Called, "Let's Talk Balls," the campaign features a pair of testicle spokescharacters who complain about being ignored and taken for granted. They also offer information about conducting a self-examination. The effort includes five online videos, as well as restroom ads in participating Toronto bars and restaurants, as well as social media activities.

"Guys have no issue touching themselves, but it's not something they're about to openly talk about, especially if there's a problem," said Steve Waugh, head of client services at the agency. "It's a subject matter that leaves many people uncomfortable. If, however, we managed to end the embarrassment by lessening the stigma, that might save more young men's lives."

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