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Les Brasseurs du Nord debuts retail store

Montreal-based brewery Les Brasseurs du Nord has introduced a new retail initiative. The company has installed a branded retail store called the Relais Boréale within the brewery. The store offers a view of the brewery, accompanied by a wall at which consumers can sample several types of beer. In addition to beer, the store also sells branded merchandise. The effort is part of a larger rebranding project begun in 2016 by Lg2.

"The space has been designed to create an intuitive journey so as to immerse the visitor in the world of Boréale from the moment they arrive to the end of their visit," said architect Hélène Fortin. "In order to fully show the brand's ties to nature, we also decided to include a mix of local and natural materials such as oak, concrete and plywood."

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