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Contest System becomes Wily Global

Toronto-based marketing technology company The Contest System has rebranded as Wily Global. According to the company, the new name and additional brand elements are intended to better reflect the range of its products and services, particularly its consumer engagement and incentive products. The firm originally focused on contest management. The company's clients include Labatt, Royal Bank of Canada, RSA Insurance, Rogers, Adidas, Reebok, Sport Chek, Marks, the NBA, Red Bull, MTY Group, Nestlé and Nature Clean.

"Our business has evolved from supporting our clients with one-off programs into a more systemic, personalized and integrated approach to ongoing audience engagement," said Devin Tuinstra, president of Wily. "Today we enable our clients to rapidly respond and deploy engaging campaigns without the traditional lead times of historical marketing programs. Now we have a name that embodies the crafty, clever and nimble solutions we provide to solve the complex challenges that our clients face."

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