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OverCat gains three accounts
By Adnews Staff
Toronto-based OverCat recently gained three new clients. Beauty device company Silk'n has retained the agency to handle its public relations, media and influencer activities. The firm will develop a national series of media events to support new product launches.
Skincare brand Veriphy has hired OverCat to manage media and influencer relations during its launch this summer. The assignment also includes event planning, with a focus on the environmentally and socially conscious aspects of the company.
Makeup artist Liraz Jacoby has retained the agency to handle public relations, media relations and influencer activities in support of her Masterclass program.