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Lamar Advertising joins COMMB
By Adnews Staff
Lamar Advertising has joined the Toronto-based Canadian Out of Home Marketing and Measurement Bureau. The organization was recently formed by the merger of the Canadian Out of Home Measurement Bureau and the Out-of-Home-Marketing Association of Canada. COMMB will provide measuring and reporting services for Lamar's billboard display inventory in the St. Catharines and Niagara areas of Ontario.
"We look forward to the benefits of our membership in COMMB, as well as our role in the development of a new transit measurement system with Astral and Pattison," said Steve Copeland, general manager for eastern Canada at Lamar.