Canada's Children's Hospital Foundations hires Fuse
By Adnews Staff
Canada's Children's Hospital Foundations has retained Fuse Marketing Group of Toronto to develop a digital campaign promoting its Children's Miracle Network Champions program. The campaign encourages consumers to donate to support children's hospitals nationally. The program highlights the personal stories of children who have received treatment at these hospitals with the goal of demonstrating the impact of the hospitals in their communities.
The campaign, called "Stand by our Champions," includes an online video featuring 12 child patients. Additional social media content will run on Facebook, Instagram, Twitter and YouTube profiling individual children.
"We wanted to demonstrate the power of the children, parents and health professionals coming together to stand by our children's hospitals," said Mark Hierlihy, CEO of the foundation. "We chose to work with Fuse on this significant initiative because they demonstrated both the creative and digital skills to connect these incredible champions with Canadians that care."