Phantom Screens breaks You'll See campaign
Screen door manufacturer Phantom Screens has begun a new North American advertising campaign called "You'll See." Developed by Clever Samurai of Toronto, the campaign focuses on the way a Phantom Screens door slides into a housing when not in use, providing an unobstructed view. The campaign broke this week in Tennessee and North Carolina, with additional US and Canadian markets to follow. The initiative includes online video pre-roll ads, as well as digital ads, direct marketing and a media relations component.
"The product is fantastic and I love that I can make it disappear to properly see my backyard when I don't need use of the screen," said Leigh-Ann Clarke, general manager of Clever Samurai. "So much so that I had a Phantom Screen door in my previous home for years and have recently installed another one in my current home."