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CoolWhey rebrands as CoolWay

By Adnews Staff

Montreal-based frozen dessert company CoolWhey has undertaken a rebranding initiative. The company has changed its name to CoolWay. The rebranding comes in advance of the launch this month of seven new flavours to low-calorie ice cream nationally. In related news, the company recently retained BPR of Toronto as its public relations agency or record.

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