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Environics Communications becomes Proof

Environics Communications of Toronto has re-branded as Proof. Affiliated event marketing agency Free For All Marketing has changed its name to Proof Experiences. The agency's Ottawa-based government relations unit will operate as Proof Strategies. The rebranding initiative includes a new website at <>. Environics Research and Environics Analytics will continue to operate under their existing brands. Proof has a staff of 164 and offices in Montreal, Toronto, Vancouver and Washington, DC.

"We chose Proof as our name because it speaks directly to what we do," said Proof CEO Bruce MacLellan. "We analyze and find insights, and then develop credible, measurable ways to reach and engage with audiences, with evaluation at every step. There will be absolutely no changes to our teams or the high calibre of service they provide. We are excited to build a new brand. As independently owned agencies, we remain committed to all the good things we are known for, including an outstanding and positive workplace culture as well as the very best client service."

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