Nivea signs endorsement deal with Tessa Virtue
Beiersdorf Canada has signed a promotional agreement with figure skater Tessa Virtue in support of its Nivea skincare brand. According to the company, this will be the first time the brand has had a Canadian endorser.
"Nivea is a brand that is trusted to make users look and feel their best, genuinely and confidently," said Nivea marketing director Julia Geissen. "Tessa exemplifies the same qualities on and off the ice, which makes her a very natural fit to be our brand ambassador. We are both humbled and excited to have her on our team as we journey the excitement and experience together."