Shiseido, AGO begin joint promotion
Cosmetics company Shiseido has begun a promotion in collaboration with the Toronto-based Art Gallery of Ontario in support of an upcoming exhibition of the art of Yayoi Kusama. The exhibition, called "Infinity Mirrors," will begin March 3. The promotion makes use of a cosmetics bag decorated with a pattern designed by Kusama. The bags will be sold at Shiseido counters in Hudson's Bay stores nationally until March 18, as well as in the gallery's gift shop.
"This collaboration extends the AGO's brand nationally and allows people across Canada to engage with the exhibition in a new way," said Kate Taylor, director of corporate partnerships and special events development at the gallery. "We see this as the launch of a new kind of partnership at the AGO."