Disney prepares Race the Darkness promotion
By Adnews Staff
Walt Disney Studios Motion Pictures Canada is preparing a series of promotional events called "Race the Darkness" in support of its new movie A Wrinkle In Time. Each event will take the form of a maze-like installation which consumers will be invited to enter and then escape. Participants will be asked to find Dr. Murry, a character from the film, before the lights go out. The promotion will take place in Toronto, Montreal, Vancouver and Calgary between Feb. 28 and March 18. A Wrinkle In Time will open on March 9.
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