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Canadian Country Music Association, SiriusXM begin promotion

Satellite radio provider SiriusXM Canada has begun a national contest promotion in association with the Canadian Country Music Association. The initiative, called "Top of the Country," takes the form of a competitive search for emerging Canadian country musicians.

Musicians can enter online at <> until March 2. A panel of music industry judges will select three entrants from each of three regions. Online public voting will then select one finalist from each region. These finalists will compete at perform at a number music festivals and attend an industry mentorship program and a songwriting camp. The grand prize winner will be chosen during the association's Country Music Week in Hamilton, ON in September. The performances will be carried live on SiriusXM. Music industry judges and audience votes will decide the winner of $25,000 grand prize.

"Fostering and promoting new Canadian talent has always been incredibly important to SiriusXM and to our partner, the CCMA," said Jeff Leake, director of music programming atSiriusXM. "So, as Canada's premier music provider, we wanted to shine a light on the burgeoning community of up and coming country artists to give them the exposure they deserve and need to help take their music careers to the next level."

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