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Swoop conducts Valentine's Day promotion

Calgary-based air carrier Swoop has begun a Valentine's Day promotion during which it will offer 140 flights from Abbotsford to Edmonton for $14. In addition, the company will offer subscribers to its email service a 14% discount on any of its routes. Swoop has also begun a pair of social media contests. The first is taking place on Facebook, Twitter and Instagram. Consumers can enter by commenting on the brand's contest post and tagging another person in the message. The second is taking place on dating service Tinder. Consumers can enter by submitting a pick-up line.

"Valentine's Day promos and contests are always targeted to couples, but there are a lot of people flying solo, so we're swiping right and we think singles are going to super-like it," said Kelly Steward, media and marketing advisor at Swoop. "Often promotional discounts have blackout dates that exempt peak travel times, like long weekends. In the spirit of unconditional love, our 14% off codes are free of conditions around blackout dates."

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