Novartis begins Extraordinary Moments campaign
By Adnews Staff
Novartis Pharmaceuticals Canada has begun a digital campaign called "Extraordinary Moments" intended to raise awareness of metastatic breast cancer. The initiative includes a website at <http://www.extraordinarymoments.ca> which provides information about the disease as well as support resources for patients, caregivers and family members. It also includes online videos featuring women with breast cancer and their family members describing "extraordinary moments" that they have experienced.
"Novartis Oncology is committed to the innovation and improvement of cancer treatments and ensuring that people living with cancer, their caregivers and families are aware of the support available to them." said Winselow Tucker, general manager of Novartis Oncology Canada. "Programs like 'Extraordinary Moments' provide an opportunity to share experiences and educate Canadians about the unique needs of those living with and affected by an advanced form of breast cancer."