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International House of Pancakes prepares promotion

Restaurant chain International House of Pancakes will conduct its fifth annual "National Pancake Day" promotion in Canada on Feb. 27. On that day, consumers will be offered free pancakes at participating locations nationally in exchange for a donation to the Children's Miracle Network. Funds raised at each restaurant will be donated to an eligible hospital in the local area. The promotion includes the participation of Lauren Howe, Miss Universe Canada 2017.

"National Pancake Day in Canada has become a signature event for IHOP, not just for our guests, but for our franchisees and their team members, all of whom are passionate about the opportunity to use what IHOP is most famous for, our buttermilk pancakes, to raise money for the health and well-being of children in their neighbourhoods," said Steve Joyce, international president and CEO of parent company DineEquity. "Thanks to the generous donations of our guests, we have seen our fundraising totals climb every year, and we look forward to another record breaking year of donations."

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