CMA releases new Epic Wins and Epic Fails videos
The Toronto-based Canadian Marketing Association will release 15 new online videos in 2018 in its continuing series "Epic Wins and Epic Fails." The new series, produced by the association's Brand Strategy Council, will feature marketing success and failure stories from Canadian financial services and retail companies. The videos will be posted online at <http://www.cmabrandstrategy.ca>.
Participants will include Rob Assimakopoulos of CIBC, Maureen Atkinson of J.C. Williams Group, Stephen Brown of Fuse Marketing, Bruce Sellery of Borrowell, Libro, Marina Strauss of The Globe and Mail, Doug Stephens of Retail Prophet and Brynn Winegard of Winegard & Company.
"As Canada's leading marketing association, we are committed to educating and promoting thought leadership for our profession," said Tim Bishop, vice-president of marketing and member engagement at the association. "The insights and learnings provided in this video series are a provocative and valuable must-see addition to our offerings. These videos are worth taking a few minutes from every marketer's busy schedule to watch."