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Cineplex readies National Popcorn Day promotion

Toronto-based theatre chain Cineplex will conduct a national promotion on Jan. 19 called "National Popcorn Day." On that day, participants in the company's Scene loyalty program will receive a free bag of popcorn when they attend a movie showing at any Cineplex location in Canada. The promotion also includes the use of a branded food truck that will visit high-traffic areas of Toronto on the day to distribute popcorn to pedestrians. The effort also includes social media activities.

"Popcorn has always been synonymous with the movies and is an undeniable part of what makes going to the movies so much fun," said Pat Marshall, vice-president of communications and investor relations at Cineplex. "We are very excited to celebrate National Popcorn Day at our entire network of theatres coast-to-coast as well as on the streets of Toronto."

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