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Federation of Quebec Alzheimer Societies conducts campaign

The Montreal-based Federation of Quebec Alzheimer Societies has begun a social media campaign intended to raise awareness of the issue of discrimination against persons with dementia. The national campaign will run until the end of the month using the theme "Yes. I live with dementia. Let me help you understand." According to the organization, the initiative seeks to convey the message that "a person with dementia is someone who is a full member of society" and in need of human contact, compassion and friendship.

The campaign encourages people affected by Alzheimer's disease to submit their personal stories to the organization's Facebook and Twitter pages. It also makes use of a website at <>.

"For six years, I was the caregiver for my father, who had Alzheimer's and died last May," said Sabrina Lacoste, spokesperson for the campaign. "Taking care of him transformed my life as a young adult. I became a better person. But when talking to people about him, I realized how important it is to continue our effort to create awareness of the disease, and above all, to demystify it. We have to be help people be more open-minded if we are to eliminate the negative prejudices and find ways of living each day in a positive way with a disease that will be affecting increasing numbers of people in the years to come."

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