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Nuuvera hires Venture

Cannabis company Nuuvera, based in Brampton, ON, has retained Venture Communications of Toronto as its marketing and communications agency. The firm won the account in a national competitive review. It will work to increase awareness of the Nuuvera brand globally. It will also support the launch of the company and its products globally.

"Nuuvera is building a global company for an emerging industry with emerging markets, so we were looking for an agency that can build a global brand based on Canadian principles," said Lorne Abony, CEO of Nuuvera. "It only made sense for us to work with [Venture owner] Arlene Dickinson, one of Canada's top marketers. This is a global dream team, full of intelligent, passionate and driven entrepreneurs. We are excited to have a key partner that shares an entrepreneurial approach to marketing and will help build on our success."

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