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Cue Digital Media signs representation deal with Inverse Media
By Adnews Staff
Toronto-based Cue Digital Media has signed a representation agreement with Inverse Media of New York. The company specializes in digital, culture and science news aimed primarily at millennial-aged consumers. Through this agreement, Cue will manages the company's advertising inventory in Canada. Cue and Inverse will also collaborate on brand integration and programmatic advertising initiatives in Canada. According to the company, Inverse attracts approximately 300,000 Canadian visitors per month.
"Inverse has seen tremendous growth in Canada and this audience is integral to our global community," said David Spiegel, chief revenue officer at Inverse Media. "It is amazing to work with an engaged partner like Cue who understands the market and can help create smart and engaging experiences."