ConAgra Brands hires Lamb Creative Group
By Adnews Staff
ConAgra Brands has retained Lamb Creative Group of Toronto. The public relations and marketing agency will conduct launch PR campaigns in 2018 for food brands including Hunt's, Healthy Choice and Frontera. Lamb Creative will also work in collaboration with other ConAgra agencies including Per Se Brand Experience, Match MG, MK Media and Active International to develop communications programs for various brands in 2018.
"Lamb Creative Group's proven track record of achievement in the food and consumer packaged goods categories made it an easy decision to select them as one of the ConAgra Brands agency partners," said Tebbie Chuchla, head of marketing at ConAgra Brands Canada. "We were impressed with their ability to be agile and their entrepreneurial thinking that will bode well as we look for new ways to build profile for our brands."