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MediaSmarts, Facebook begin online campaign

Not-for-profit media literacy organization MediaSmarts has released a new online video in association with Facebook Canada. The video is intended to educate consumers about ways to identify false news and misinformation. This represents the first phase of a two-year joint venture between MediaSmarts and Facebook.

The animated video encourages viewers to apply three techniques for evaluating news stories shared via social media sites: check the original source, check with a fact-checking site and "think before you share." The initiative also includes information about detecting fake photographs and videos.

"Our research shows that Canadians are more likely to trust news shared by their family and friends on social media," said Matthew Johnson, director of education at MediaSmarts. "That's why it's so important we take a minute to make sure a story is true before we pass it on."

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