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Cox Automotive begins impaired driving awareness campaign

Cox Automotive Canada of Mississauga has begun a new campaign intended to raise awareness of the risks of impaired or distracted driving. It consists of three online videos in French and English depicting Cox Automotive executives from its Dealertrack and NextGear Capital divisions. The effort is aimed primarily at the automotive community. It will run through the holiday season on the company's social media pages.

"As an automotive company, it is important to continue to remind Canadians of the risks of impaired and distracted driving," said Maria Soklis, president of Cox Automotive Canada. "If this campaign saves even one life, it will have been worthwhile."

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