CAPMA joins ICA
Canadian Agencies Practicing Marketing Activation, an organization representing 12 brand and experiential marketing agencies, has joined the Toronto-based Institute of Communication Agencies. According to the body, the merger is intended to create a single, more diverse industry association. CAPMA will disband as a separate entity, with its member agencies joining the ICA. These firms include 6 Degrees Integrated Communications, Black Rock Marketing Group, Brandfire Marketing, Diamond Integrated Marketing, Hunter Straker, Launch, LPI Group, Mosaic Sales Solutions, Spider Marketing Solutions, The Mars Agency, The T1 Agency, and Traffik.
"The time is right for CAPMA to join the ICA, to become a key part of this larger organization," said Troy Yung, president of CAPMA and president and managing partner at 6 Degrees. "Our members have consistently ranked our long-standing partnership with the ICA at the top of the list from a member-value perspective. Officially joining the ICA is an evolution of that relationship; a positive, timely unification."