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Juliet launches in Toronto

A new creative agency called Juliet has opened in Toronto. Its co-founders are head of art Denise Cole, chief strategy officer Sarah Stringer and chief creative officer Ryan Spelliscy. Cole was most recently an associate creative director at J. Walter Thompson. She has also been an art director at TBWA Toronto and Cutwater. Stringer was previously vice-president of brand strategy at Jackman Reinvents and a strategic planning director at J. Walter Thompson. She was also strategy director at KBS and a senior account director at Capital C. Spelliscy was most recently an executive creative director at JWT and chief creative officer at J. Walter Thompson. He was also co-creative director at Sid Lee and an associate creative director at BBDO. Susan Holden has joined the firm as chief financial officer.

"Juliet doesn't need to be your full service anything," said Spelliscy. "We're a tap made up of creative strategists, writers, designers, producers, media planners and other rebellious minds that attaches to your existing infrastructure. Our one true love is creative thinking. We don't believe that any one place can do everything well. For example, analytics isn't our speciality, but we have huge respect for it. So we partner with the best player in that field rather than try to be them."

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